After demonizing file-sharers for much of the 2000s, more focus was placed on pirate sites and the people behind them. In parallel, pirates were asked to consider the effect of their habits on creators, not the very big ones, but those struggling through life trying to make ends meet, just like them.
There was nothing fundamentally wrong with that message but since Hollywood and most of the music industry thrive on images of extraordinary wealth and power, the message often found itself muffled under red carpets, dazzling awards shows, and other big displays of huge money, also not being shared with the little guys. It was time for another change in tactics.
Think About The Guy in the Mirror
The theme of the last five years has three key components: criminality, malware, and the welfare of pirates. Now…