With only a rapid heart rate, cold sweats, and acute anxiety for company, the cravings of acute piracy addiction leave a stark choice; call a therapist and beg for support, or gorge on pirated movies and TV shows, hurting the creators. A new campaign launched at the Cannes Film Festival aims to cure addicts using a certified anti-piracy coach offering legal content replacement therapy.
While an occasional copy-and-paste is known to alleviate boredom, peer pressure at a vulnerable moment can lead to a whole file or even an entire folder being permanently copied to a USB stick.
Most people feel no ill effects but for thrill-seekers, the instant high is over in moments, triggering a vicious cycle of increasingly risky copying and diminishing returns.
A new campaign unveiled…