Google remains committed to tackling online piracy. In a recent letter to the US Patent and Trademark Office, the company says that it blocked hundreds of millions of URLs before they appeared in the search engine. These preemptive takedowns are part of a broader strategy that also deals with advertisements for streaming piracy that hasn’t happened yet.
Under the current DMCA legislation, US-based Internet services are expected to remove infringing links, if a copyright holder complains.
This process shields these services from direct liability. In recent years there has been a lot of discussion about the effectiveness of the system but it remains standard practice.
Google has always maintained that the DMCA works well. However, faced with critique from rightsholders, the company has taken a variety of extra anti-piracy measures across numerous services while pointing out that copyright holders have a key role to play.