The game stepped over the 60 million threshold in March 2022, and just over a year later hit a record 66.5 million. Since August, however, interest in the game has declined.
The situation is hardly catastrophic but from a second 66.5m peak two months ago, player numbers in September returned to levels last seen in March 2022.
Private Servers Upset Business Model
On a base level, Genshin Impact is free-to-play but through so-called ‘gatcha game’ mechanics, players are encouraged to spend virtual currency earned in-game or purchased outside the digital realm using real money. For those in the know, however, unofficial private servers provide an attractive third option.