Over the years, we’ve witnessed dozens of anti-piracy campaigns. Initially, these pointed out that piracy is illegal and immoral, hoping to change people’s views.
“Don’t Copy That Floppy” and “You Wouldn’t Steal a Car” are prime examples of these early attempts. While these campaigns captured the interest of a broad public, mostly for amusement purposes, they did little to stop piracy.
In recent years the tone of anti-piracy campaigns has changed. Instead of focusing on legal aspects and financial losses, they now place emphasis on pirates themselves being at risk, by associating piracy with ransomware, credit card theft, and other evils.
Just in the past month, two public service announcement campaigns were launched, both with a strong focus on security threats. In addition to rightsholders, these campaigns include State Attorneys General and the U.S. Government’s IPR Center, each adding extra weight to the messaging.