New research from piracy tracking firm MUSO shows that movie piracy is strongly linked to box office revenues. When pirated downloads peak or slow down, movie theater visits show a similar trend. While this may sound counterintuitive, the finding is actually quite obvious. Correlation is not causation and pirates are people too.
Over the past 18 years, we’ve seen our fair share of piracy studies and research, but a finding presented this week ‘obviously’ stands out.
Piracy research firm MUSO looked into the link between movie piracy volume and box office revenues.
With piracy data on hundreds of films, the UK firm sits on a research goldmine. The company decided to put this to work by calculating the correlation between movie piracy and box office attendance.
Piracy vs. Box Office Demand
MUSO predicted that the demand for films through legal and illegal channels might be similar. Put differently, the demand for films at the box office follows…