In recent years copyright holders have tried many things to dissuade the public from visiting pirate websites.
Simply stating that piracy is illegal doesn’t appear to work very well, so this type of messaging often tries to appeal to other emotions.
For example, anti-piracy campaigns frequently stress that piracy hurts normal workers as it costs the entertainment industry thousands of jobs. Another strategy is to scare the public directly, by pointing out the ills people may encounter on pirate sites.
‘Holiday’ Piracy PSAs
This latter strategy continues to gain traction and it’s also the main focus of a new public service announcement (PSA) campaign launched by the U.S. Government’s Intellectual Property Rights Coordination Center (IPR Center) and Hollywood’s Motion Picture Association (MPA).
There are two videos, both set to appear in a short and longer version. The shorter 15-second clips are intended for social media, where they will be circulated in the coming…