After reading hundreds of copyright reports, anti-piracy studies, lobbying documents, and submissions to government and law enforcement agencies, anything that strays from the norm tends to stand out.
Last month the Industry Trust For IP published ‘Taking a Whole Society Approach to Infringement in the UK’, a report promoting ‘collaboration’ and ‘understanding’ to reduce piracy levels in the UK.
Our initial article focused on just one item in the report but something much more fundamental ran throughout. A pleasant surprise, even.
Softer, More Cooperative Tone
There is no such thing as a friendly anti-piracy report, the topic immediately rules that out, but the language and tone in the Industry Trust’s publication is interestingly close. Considering that companies behind the Industry Trust include Sony, Universal, Disney, and Warner, not to mention Sky, Premier League and the Federation Against Copyright Theft, that seemed a little unusual.
Familiar themes are…