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‘Pirated’ TikTok Clips Help to Promote TV Series, Research Finds * TorrentFreak


mobile phoneThe debate over whether copyright infringement cannibalizes legitimate media consumption has been dragging on for several decades now.

The issue has been researched extensively with both positive and negative effects being reported, varying based on the type of content and the ‘piracy’ source, among other variables.

By now, most experts would agree that watching a new blockbuster on a pirate streaming site isn’t going to magically benefit legitimate sales. However, there are many more nuanced types of copyright infringement, where ‘unauthorized’ use is more likely to have a positive effect.

TikTok Pirates

For example, when a viral clip from a TV series is making the rounds on social media platforms, one could argue that this serves as free advertising. At the same time, this clip is not a direct substitution for the full series, which means that the infringing use can be an opportunity, not just a threat.

To test this hypothesis, researchers from Peking University…

You can read the full Torrent Freak article here

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