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Threats Motivate Pirates & Boost Engagement * TorrentFreak


tachiyomitachiyomiFor those not fully engaged in the global manga/webtoon phenomenon, the scale and depth can be a little bewildering.

Fans are knowledgeable, passionate, and growing in numbers, with many older enthusiasts having been introduced to the content via pirate sites, at a time when content was impossible to buy legally.

Availability is much improved today but old habits die hard; pirate sites haven’t gone away either, a major challenge for content owners everywhere, in every content category.

One of the companies attempting to reduce piracy of its ‘webtoon’ content is South Korea-based Kakao Entertainment. Unlike other large copyright holders that have coupled strong anti-piracy responses with generally moderate public profiles, Kakao prefers a different approach. The company’s anti-piracy team constantly engages with the public on social media, often with controversial results.

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Of course, Kakao is entitled to these freedoms. The company owns the content it seeks to protect and…

You can read the full Torrent Freak article here

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