The Ultimate Fighting Championship (UFC) is unable to get a tight grip on live streaming piracy. The company sends out thousands of takedown notices to protect its live broadcasts but nearly a quarter of these remain unaddressed after an hour. UFC calls on online service providers to step up their game, which includes ‘instantaneous’ takedowns and putting a stop to repeat infringers.
The UFC has promoted mixed martial arts fights for three decades. Today, however, the company is also fighting a battle of its own against online piracy.
Unauthorized views of UFC events have taken off in recent years. The organization is trying to put a stop to these pirated livestreams, but that’s proving to be a drawn-out battle.
Last week, General Counsel Riché McKnight shared UFC’s concerns with lawmakers during a House Judiciary Subcommittee hearing. While site-blocking discussions dominated the hearing, UFC’s comments are worth highlighting…