The pirate site blocklist for advertisers, maintained by the World Intellectual Property Organization (WIPO), has grown to well over 7,000 domains names, of which 4,000 are active. To make the “WIPO Alerts” system more transparent, the public can now search to check if a specific site is listed and, if so, by which country it was flagged.
Around the world, there is a variety of blocking schemes targeted at pirate sites. Some require ISPs to block access, while others focus on advertisers.
The idea behind the advertising blocklist is that pirate sites are unable to survive without revenue. While it’s no silver bullet, there is some anecdotal evidence that this strategy can be effective.
Advertising blocklists are not new but, until a few years ago, these were relatively local. Pirate sites, however, often cater to a global audience. This lack of coordination motivated the World Intellectual Property Organization (WIPO) to develop a…