The DMCA takedown process allows copyright holders to report infringing content and have it removed or taken down.
It is a powerful tool that takes millions of URLs and links offline every day. In most cases, this happens for a good reason, but some takedown efforts are more questionable.
Fraudsters have previously used false DMCA notices to target competitors. The strategy can be particularly effective when notices are sent to Google, as the search engine actively downranks domains that are frequently mentioned in takedown requests.
Notices sent by legitimate music industry groups such as the BPI and RIAA contain claims that YTMP3.nu violates the DMCA’s anti-circumvention provision. However, the YouTube-ripping service also views itself as a victim of bogus takedown notices sent by one or more competitors.
In an effort to curtail the abuse, earlier this year the site sent a cease and desist letter to Google, asking the search engine to begin verifying senders of DMCA…